Fractional CMO  ·  Tech, Fintech & Financial Services  ·  Australia

Your market is moving.
Your growth isn't.

You've found product-market fit. But without a senior marketing leader who lives in your numbers and owns your pipeline, your random acts of marketing just make you feel busy.

Annual marketing plan

Strategic direction from the first week

Monthly board reporting

Pipeline dashboards your CEO can present

Team & agency oversight

One leader, one direction, no gaps

1 day/week retainer

Senior CMO time without the full-time cost

Career Background

Sharesight Westpac Prospa Smartgroup Google

The Problem

The gap most tech and fintech founders
get stuck in

You're in the awkward middle — too big to wing marketing, too early to justify a full CMO hire.

01

A full CMO is too expensive

An experienced tech or fintech CMO costs $300–450k all in. That risk profile before Series B is hard to justify.

02

A marketing manager is too junior

They're executing tasks. No one's setting strategy, owning the channel mix, or reporting to the board on pipeline.

03

An agency owns the channel. Nobody owns the number.

Your agency reports on campaigns. Your board cares about pipeline. Without someone in both worlds, those conversations never meet.

"Every month without a clear marketing strategy isn't neutral. It's a month of wasted budget, missed pipeline, and ground ceded to competitors who do have their CMO function sorted."

The Solution

A CMO who knows your world. On your terms.

PPKV embeds as your fractional CMO — part of your leadership team, accountable for your growth number, without the full-time overhead. One day a week. Retainer-based. Real ownership.

Senior strategic direction & annual marketing plan
Team and agency oversight — one clear leader
Board-level pipeline reporting
Tech, fintech & FS credibility, AU network

Marketing strategy

Annual plan, quarterly priorities, and a channel mix built for your stage and market

Board reporting

Monthly pipeline dashboards and a marketing narrative your board can act on

Team leadership

A strategic layer above your marketing hire — so they execute in the right direction

Agency oversight

Clear briefs, accountable partners, and someone who ties channel activity to your numbers

How it Works

One retainer. Real ownership.

No hourly billing, no scope creep. A monthly commitment that makes you a priority — not a favour.

Marketing strategy & channel ownership

Annual plan, quarterly priorities, budget allocation, and accountability for your pipeline number.

Team leadership & agency oversight

Your marketing manager gets a strategic leader. Your agencies get clear briefs and accountability.

Board & investor reporting

Monthly dashboards and board-level marketing narrative, backed up with numbers.

Ready to close the CMO gap?

Book a 30-minute call. No pitch deck. We'll talk about where your marketing is and where it needs to be.

Book a 30-minute call

3 retainer spots available per quarter  ·  Tech, fintech & FS